By Lisa Marchant

You are unique and you are gifted with something no one else has. This is true of every human being, whether they choose to believe it or not. This is not to say that anyone is better than or above anyone else, simply that everyone is different in their own way and each person brings something special to this planet.

With that being said, I’ve spent a lot of time thinking about what makes a business, brand, or blog unique in my eyes – what is it that distinguishes one from another, especially in the same space or field of work? Most industries are over saturated and competition is fierce. So what then, draws me to one over another?

For me, it is the person or people behind it. The intentions and motivation may not be apparent right away, but it doesn’t take long to sense and feel the truth.

I always focus on energy. It is a person’s energy and soul that I resonate with. Their “voice” comes directly from their energy, so the brand is an extension of their core energy. This is what I sense, see, and feel. This is what matters most to me.

I believe the world of business would be very different if brands were based on high energetic vibes, transparency, positivity, intuition, and holding the intention that serves the highest good of everyone involved. You can have or learn skill — but unless you are living and leading with your heart and making inspired decisions, you will not attract that.

When I resonate with another person it can be for many reasons. Here’s what resonates with me most: When success means happiness. Health and well-being are a priority enabling one to show up as the best version of themselves. Speaking from the heart – understanding vulnerability can be beautiful. We are drawn to someone who has the strength to expose themselves and speak their truth, and it gives us the courage to speak our own. Genuine kindness. High and positive energy. Empathy and understanding. Passion – for life, for your mission, and what you love. Self love and love for others. A generous spirit. Belief in the people around you – encouraging them to live to their fullest potential. The desire to see everyone succeed, there is always enough to go around. Forward thinking and passion for evolving both personally and as a whole. A spirit of humbleness. Limitless gratitude.

What do you resonate with?

In the beginning, when I started writing and started my website, it was not easy at all to expose my deepest thoughts, feelings, and experiences. I felt very vulnerable, and that is still something I have to push past. I am by nature a very private person. I am not a speaker, coach, doctor, or New York Times bestselling author. I am not famous — or even well-known, and it was never my intention to be any of those things. I am just a human being wanting to share my truth in the hopes that it will encourage, empower, and inspire other human beings. That is my intention.

I am aware that some will not resonate with what I have to share, and that is perfectly okay. I realize that my truth is not neccessarily your truth. You are the only one who can know your truth. Knowing and living your truth is the only way you will find the happiness you seek. No matter what you see or read or hear, no matter what anyone tells you, you must review it using your internal wisdom. The most important thing is that you listen to your heart, and if something resonates with you hold onto it, and if it doesn’t toss it out. Remember, you are the director, the supervisor, and the controller of your life. No one can or should have this responsibility except you.

Some of the most profound advice I have ever received is this: “You are what you are looking for.” My interpretation of this is that we were born with everything we need. We were born with all the love, wisdom, courage, skill, strength and ability we need to live a happy, successful and meaningful life. The problem is, many of us have forgotten this. So we start looking and searching for it in sources outside ourselves. This is a common human journey, and not a bad thing, as long as we realize that when we read books, listen to lectures, take educational courses, or get advice from other people, we are really only seeking to find our own truth. In the midst of an endless stream of influence, information, and distraction, we must distinguish what rings true. That is why you will find that you resonate powerfully with some things and not at all with others. Your truth will feel good to you – it will resonate deep within your soul, and it will always call to you.

Even if you don’t feel it, your inner wisdom is always guiding you. One of the powerful ways it guides you, is by the way you feel. At the most basic scientific level, we are energy, and everything around us is energy. Not just the people, animals, and nature, but literally everything we see. If you begin to pay attention, you will notice the energetic frequency everywhere you go. With practice, you will gain the ability to sense what is right for you in every moment and consult with your inner guide on every decision. Some call it intuition or a gut feeling, a compass or guide, but it is all the same thing, and it is always available to assist you. 

May you enjoy the journey.

To contact Lisa Marchant